LaunchSite Marketing LLC — Terms of Service

Effective Date: 12-16-2025 • Version: 1.0

These Terms (“Terms”) are between LaunchSite Marketing LLC (“LaunchSite,” “we,” “us”) and the Client named on an Order Form, Proposal, or Checkout Page (“Client,” “you”). By approving the Design Preview or otherwise using the Services, you agree to these Terms.

1) Overview & Scope

We provide website design, build, hosting, and ongoing care for small businesses. Optional add-ons include Online Ordering and Online Bookings. The Order Form/Proposal states your selected services and prices. These Terms govern all Services unless we both sign a different written agreement.

2) Key Definitions

Preview – One homepage mock (desktop + mobile) with up to two revision rounds.
Effective Date – The date you approve the Preview (billing starts then).
Launch – When the site goes live on your domain/subdomain.
Small Edit – A quick change within existing layouts/components (e.g., text swap, new photo, price/hour update, simple new block).
Fair-Use – The monthly time guide for Small Edits (see §6).
Add-Ons – Online Ordering and/or Online Bookings managed by us.
Buy-Out – One-time fee to transfer the site design deliverables (see §9).

Preview – One homepage mock (desktop + mobile) with up to two revision rounds.
Effective Date – The date you approve the Preview (billing starts then).
Launch – When the site goes live on your domain/subdomain.
Small Edit – A quick change within existing layouts/components (e.g., text swap, new photo, price/hour update, simple new block).
Fair-Use – The monthly time guide for Small Edits (see §6).
Add-Ons – Online Ordering and/or Online Bookings managed by us.
Buy-Out – One-time fee to transfer the site design deliverables (see §9).

3) Service Description (Core Website)

What you get. Up to 5 pages for the Core Website plan, and 8 pages for both Online Ordering and Online Booking websites. (e.g., Home, Services, About, Pricing, Contact), mobile-first design, basic on-page SEO (titles, meta, headings, internal links), hosting & SSL, performance best practices, and a 30-day post-launch bug-fix warranty.
One-Time Google Business Profile (GBP) Setup. We will create or claim/verify your Google Business Profile, configure NAP (name, address, phone), primary/secondary categories, services, hours (including special hours), business description, logo/cover photo, links to your website/booking/ordering (as applicable), and upload an initial photo set (client-provided or licensed stock). Within 7 calendar days after setup, we will make one round of corrections to fix factual errors (e.g., hours, category mis-selection, link typos). Ongoing GBP management (posts, review replies, photo refreshes, Q&A monitoring, spam removal requests, etc.) is not included unless purchased separately as a future add-on.
Timeline. Typical path is ~4 weeks from Preview approval:
- Week 1: build kickoff; Week 2–3: page builds & review; Week 4: final edits & launch. Timeline depends on timely Client feedback/content.
What’s not included. Custom software, advanced SEO campaigns, paid ads, legal content (privacy/terms), photography, or services not listed here.

What you get. Up to 5 pages for the Core Website plan, and 8 pages for both Online Ordering and Online Booking websites. (e.g., Home, Services, About, Pricing, Contact), mobile-first design, basic on-page SEO (titles, meta, headings, internal links), hosting & SSL, performance best practices, and a 30-day post-launch bug-fix warranty.
One-Time Google Business Profile (GBP) Setup. We will create or claim/verify your Google Business Profile, configure NAP (name, address, phone), primary/secondary categories, services, hours (including special hours), business description, logo/cover photo, links to your website/booking/ordering (as applicable), and upload an initial photo set (client-provided or licensed stock). Within 7 calendar days after setup, we will make one round of corrections to fix factual errors (e.g., hours, category mis-selection, link typos). Ongoing GBP management (posts, review replies, photo refreshes, Q&A monitoring, spam removal requests, etc.) is not included unless purchased separately as a future add-on.
Timeline. Typical path is ~4 weeks from Preview approval:
- Week 1: build kickoff; Week 2–3: page builds & review; Week 4: final edits & launch. Timeline depends on timely Client feedback/content.
What’s not included. Custom software, advanced SEO campaigns, paid ads, legal content (privacy/terms), photography, or services not listed here.

4) Add-Ons (Managed by LaunchSite Marketing LLC)

Add-Ons (if selected on your Order Form) are provided during your active term and are not transferable and cannot be paused mid-term.

4.1 Online Ordering. We configure menu categories/items, modifiers/options, pickup windows, basic promos/upsells, and order notifications. You handle merchant accounts, taxes, and policies.
4.2 Online Bookings. We configure services/durations/prices, staff schedules, buffers, cancellation windows, reminders. You handle staff operations, no-show policies, and payments.
4.3 Local Visibility / GBP Management (optional add-on). If purchased, ongoing GBP tasks (e.g., posts, review replies, photo refreshes, Q&A monitoring, insights reports) will be provided per the selected tier. Not included unless listed in your Order Form. (TO BE ADDED AT A FUTURE DATE)

Add-Ons (if selected on your Order Form) are provided during your active term and are not transferable and cannot be paused mid-term.

Note: Add-Ons operate on platforms under our management (e.g., CloudWaitress for Ordering, Trafft for Bookings). They do not transfer on cancellation or Buy-Out (§9).

5) Client Responsibilities

Approver & feedback. Appoint one primary decision-maker. Provide feedback within 3 business days per review round.
Content & brand. Provide accurate business info (services, prices, hours, address, phone, email), brand assets (logo/colors), and any must-use content. You’re responsible for accuracy and legal compliance.
Access. Provide domain/DNS access (or add the records we send). Provide required platform logins (never banking).
Compliance. You are responsible for your taxes, fees, disclaimers, and industry-specific rules.
GBP Access & Verification. Provide the information and access reasonably needed to set up your GBP, including the ability to complete Google’s verification steps (e.g., phone, email, video, or postcard).
Accuracy & Compliance. You are responsible for the accuracy and legality of your GBP content (business name, categories, services, pricing, hours, policies) and for complying with Google’s Business Profile policies.
Media Rights. You warrant that you have rights to any photos you provide (we may also use licensed stock consistent with your brand).

Approver & feedback. Appoint one primary decision-maker. Provide feedback within 3 business days per review round.
Content & brand. Provide accurate business info (services, prices, hours, address, phone, email), brand assets (logo/colors), and any must-use content. You’re responsible for accuracy and legal compliance.
Access. Provide domain/DNS access (or add the records we send). Provide required platform logins (never banking).
Compliance. You are responsible for your taxes, fees, disclaimers, and industry-specific rules.
GBP Access & Verification. Provide the information and access reasonably needed to set up your GBP, including the ability to complete Google’s verification steps (e.g., phone, email, video, or postcard).
Accuracy & Compliance. You are responsible for the accuracy and legality of your GBP content (business name, categories, services, pricing, hours, policies) and for complying with Google’s Business Profile policies.
Media Rights. You warrant that you have rights to any photos you provide (we may also use licensed stock consistent with your brand).

6) Unlimited Small Edits (Fair-Use)

You can request unlimited Small Edits. We reply within 1 business day and complete most Small Edits in 2–3 business days.

Fair-Use guide: about ~2 hours/month (base website) or ~3 hours/month (with Add-Ons).
Examples covered: text/image swaps, hours/prices, simple new section using existing components (e.g., a testimonial), titles/meta/alt text, small menu/booking adjustments.
Larger changes (not included): new pages, major layout family, custom features/integrations, bulk uploads, mid-term redesign. $90 one-time fee per extra Complex page, $40 one-time fee per extra duplicate page, and/or $40/hr for more extensive changes.
GBP note. The one-time GBP setup includes one correction round within 7 days of setup. After that window, GBP changes are out of scope unless you purchase GBP management later. Website edits (on your site) remain covered under Small Edits as defined.

You can request unlimited Small Edits. We reply within 1 business day and complete most Small Edits in 2–3 business days.

Fair-Use guide: about ~2 hours/month (base website) or ~3 hours/month (with Add-Ons).
Examples covered: text/image swaps, hours/prices, simple new section using existing components (e.g., a testimonial), titles/meta/alt text, small menu/booking adjustments.
Larger changes (not included): new pages, major layout family, custom features/integrations, bulk uploads, mid-term redesign. $90 one-time fee per extra Complex page, $40 one-time fee per extra duplicate page, and/or $40/hr for more extensive changes.
GBP note. The one-time GBP setup includes one correction round within 7 days of setup. After that window, GBP changes are out of scope unless you purchase GBP management later. Website edits (on your site) remain covered under Small Edits as defined.

7) Fees & Billing

Preview. $125 due upfront; if you approve the Preview, we credit $125 to Month-1 of your subscription.
Billing start. Monthly billing begins on the date you approve the Preview (the Effective Date), not at Launch.
Auto-pay. You authorize recurring monthly charges to your card/ACH on your billing date.
Taxes. Prices exclude applicable taxes, which you agree to pay if required.
Price Lock. Unless we both agree otherwise in writing, your base website plan and elected add-ons will not increase for the first [24] months from the Effective Date (the “Price-Lock Period”). During the Price-Lock Period, fees may change only if (a) you add pages or services, or (b) a third-party platform we use for your Services increases its fees, in which case we may pass through that increase with 30 days’ notice.
After the Price-Lock Period. After the initial [24] months, we may adjust your base plan and add-on fees no more than once every twelve (12) months, capped at the lower of (i) CPI-U (US, prior 12 months) or (ii) 10%, with 30 days’ notice sent to your account email. If you do not agree to the updated price, you may cancel effective at the end of your current billing cycle (see §9).
No Mid-Term Increases. Apart from approved scope changes or pass-through platform increases, we will not raise your fees during any fixed-term.

Preview. $125 due upfront; if you approve the Preview, we credit $125 to Month-1 of your subscription.
Billing start. Monthly billing begins on the date you approve the Preview (the Effective Date), not at Launch.
Auto-pay. You authorize recurring monthly charges to your card/ACH on your billing date.
Taxes. Prices exclude applicable taxes, which you agree to pay if required.
Price Lock. Unless we both agree otherwise in writing, your base website plan and elected add-ons will not increase for the first [24] months from the Effective Date (the “Price-Lock Period”). During the Price-Lock Period, fees may change only if (a) you add pages or services, or (b) a third-party platform we use for your Services increases its fees, in which case we may pass through that increase with 30 days’ notice.
After the Price-Lock Period. After the initial [24] months, we may adjust your base plan and add-on fees no more than once every twelve (12) months, capped at the lower of (i) CPI-U (US, prior 12 months) or (ii) 10%, with 30 days’ notice sent to your account email. If you do not agree to the updated price, you may cancel effective at the end of your current billing cycle (see §9).
No Mid-Term Increases. Apart from approved scope changes or pass-through platform increases, we will not raise your fees during any fixed-term.

8) Late Fees, Suspension, and Non-Payment

Late fee. A $25 late fee applies when any invoice is 5+ days past due.
Suspension/cancellation. If any invoice is 60+ days past due, we may suspend services and/or cancel the agreement, and invoice the applicable ETF (§9).
Reactivation. Service resumes once your account is current, however a new 12-month contract is required to be signed.

Late fee. A $25 late fee applies when any invoice is 5+ days past due.
Suspension/cancellation. If any invoice is 60+ days past due, we may suspend services and/or cancel the agreement, and invoice the applicable ETF (§9).
Reactivation. Service resumes once your account is current, however a new 12-month contract is required to be signed.

9) Term, Renewal, Early Exit, and Buy-Out

Term. Your plan runs for 12 months from the Effective Date, then continues month-to-month.
After 12 months. Cancel any time with 14 days’ notice before your next billing date. No fees.
During the 12-month term you may end early by choosing one of the following:

Term. Your plan runs for 12 months from the Effective Date, then continues month-to-month.
After 12 months. Cancel any time with 14 days’ notice before your next billing date. No fees.
During the 12-month term you may end early by choosing one of the following:

(a) Early Termination Fee (ETF) – $800 for 5 page site, or $1000 for 8 page site. Service ends, your license to use the site ends, and we may take the site offline. Add-Ons end immediately and do not transfer.

(b) Buy-Out – $2,000 one-time for 5 page site, or 2,500 for 8 page site. We provide a handoff package (site design files/exports where permitted, your approved copy and images, and DNS guidance).

Not transferable in Buy-Out: Online Ordering, Online Bookings, our proprietary templates/components, and any non-transferable third-party licenses (we’ll advise equivalents you can license directly).

Example: In month 8, choose ETF → pay $800, service ends; or choose Buy-Out → pay $2,000, we deliver the handoff package (no Add-On transfer).

Example: In month 8, choose ETF → pay $800, service ends; or choose Buy-Out → pay $2,000, we deliver the handoff package (no Add-On transfer).

GBP on exit. Your Google Business Profile remains your property. Upon termination, we will remove our user access/manager role at your request.

10) Ownership, Licenses, and Portfolio

You own: your domain, your logo/brand assets, and all customer/order/booking data.
We own: the assembled site’s design system, templates, and licensed stock. While subscribed and in good standing, you receive a license to use the site.
Portfolio. Unless you opt out in writing, we may display non-confidential screenshots and your logo in our portfolio.

You own: your domain, your logo/brand assets, and all customer/order/booking data.
We own: the assembled site’s design system, templates, and licensed stock. While subscribed and in good standing, you receive a license to use the site.
Portfolio. Unless you opt out in writing, we may display non-confidential screenshots and your logo in our portfolio.

11) Third-Party Platforms & Payment Flow

We use trusted platforms (e.g., Framer for site build/hosting, Google Business Profile (local listing), CloudWaitress for Ordering, Trafft for Bookings, Google Analytics (GA4) for usage metrics). Each has its own terms. Customer payments flow directly to your merchant accounts; we do not access your funds.

12) DNS & Email Deliverability

We make record-level DNS changes (A/CNAME/TXT) to connect your site and improve email deliverability (SPF/DKIM/DMARC). We will not change MX (email routing) without your written consent.

13) Confidentiality & Non-Exclusivity

Each party will keep the other’s non-public information confidential and use it only to perform these Terms. We provide services non-exclusively and may serve businesses in similar industries or locations; we will not misuse your confidential information.

14) Acceptable Use & Legal Compliance

You will not request or publish illegal, infringing, or abusive content. You are responsible for the legality and accuracy of your published content, pricing, fees, and policies, and for complying with applicable laws (e.g., taxes, consumer disclosures, industry rules).

15) Accessibility & SEO Disclaimers

We follow good practices (semantic structure, alt text, mobile performance), but we do not guarantee compliance with specific accessibility standards (e.g., WCAG/ADA) or any specific SEO ranking, traffic volume, leads, or revenue. We do not guarantee GBP verification timing, local pack rankings, call volume, or any specific visibility outcomes related to Google Business Profile.

16) Warranties & Disclaimers (No Results Guarantee)

We will perform the Services with reasonable skill and care. However, we do not guarantee any particular business outcome (traffic, rankings, leads, sales, or revenue). Business performance depends on factors outside our control (market conditions, competition, pricing, reviews, algorithms, third-party platforms, etc.). Third-party services are provided under their own terms and may change or experience downtime; we are not responsible for their performance. Except as expressly stated, the Services are provided “as is” and “as available.”

Local search visibility depends on factors outside our control (e.g., competitor density, reviews, proximity, Google policies). No results are guaranteed from GBP setup.

17) Limitation of Liability

To the maximum extent permitted by law, each party’s total liability arising out of or relating to the Services in any twelve (12)-month period will not exceed the fees paid or payable by Client to LaunchSite in the three (3) months before the event giving rise to the claim. Neither party will be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or data, even if advised of the possibility. The above limits do not apply to a party’s willful misconduct or gross negligence, Client’s payment obligations, or either party’s breach of confidentiality or intellectual-property indemnity obligations.

(For larger clients, we may mutually agree in writing to a “six (6) months” cap.)

18) Indemnification

By Client. You will defend and indemnify us against claims, damages, and costs arising from your content, your misuse of the Services, or your legal non-compliance.
By LaunchSite. We will defend and indemnify you against claims that our Services (as provided by us) infringe a third-party IP right; if infringement is alleged, we may modify or replace the Service, or refund prepaid fees for the affected period. This section does not apply to third-party platforms.

By Client. You will defend and indemnify us against claims, damages, and costs arising from your content, your misuse of the Services, or your legal non-compliance.
By LaunchSite. We will defend and indemnify you against claims that our Services (as provided by us) infringe a third-party IP right; if infringement is alleged, we may modify or replace the Service, or refund prepaid fees for the affected period. This section does not apply to third-party platforms.

19) Force Majeure

Neither party is liable for delays or failures caused by events beyond reasonable control (e.g., Internet outages, platform outages, labor disputes, acts of God). Each party will use reasonable efforts to mitigate impacts.

20) Changes to Terms

We may update these Terms and Service Specifications from time to time. Material changes to pricing or key commercial terms will not apply during your active 12-month term unless you agree in writing. For month-to-month terms after the first year, material changes take effect 30 days after notice. We will post the effective date on this page and email active clients at the account email.

21) Governing Law, Disputes

These Terms are governed by the laws of the State of Texas, without regard to conflicts principles. All disputes will be brought in the state or federal courts of Comal County, Texas. Before filing, the parties will confer in good faith and allow a 10-day cure period for alleged breaches.

Exhibits (incorporated by reference)

Exhibit A – Service Specs (Core Website; Add-Ons: Ordering/Bookings)
Exhibit B – Pricing Summary (base, Add-Ons, extra pages)
Exhibit C – Fair-Use Examples (covered vs larger)
Exhibit D – Change-Order Template (for larger work at $40/hr or fixed quote)
Exhibit E – Buy-Out Handoff Checklist (what we deliver; what cannot transfer)

Short Service Specs

Exhibit A (summary)

Core Website: Up to 5 pages; mobile-first; basic on-page SEO; hosting/SSL; performance best practices; 30-day bug-fix warranty.
Online Ordering (non-transferable): Up to 8 pages, menu items/categories, modifiers/options, pickup windows, sold-out toggles, order notifications, simple promos/upsells; excludes merchant/banking, tax/legal compliance.
Online Bookings (non-transferable): Up to 8 pages, services/durations/prices, staff schedules, buffers, cancellation rules, reminders; excludes staff ops, refunds.

Exhibit B (summary)

Base website: $125/mo (5 pages included); +$90 one-time fee per extra complex page, +$40 one-time fee per extra simple, duplicate page.
Online Ordering add-on: $250/month subscription
Online Bookings add-on: $250/month subscription
Preview: $125 (credited to Month-1 if approved).

Exhibit C (summary)

Covered Small Edits: text/image swaps, hours/prices, simple new section using existing components, titles/meta/alt text, small menu/booking adjustments.
Larger Changes: new page, major layout change, custom features/integrations, bulk uploads, mid-term redesign → quoted or extra page/ hourly.

Exhibit D (summary)

Client request → our estimate → written approval → billing at $40/hr or fixed fee; timeline provided.

Exhibit E (summary)

We deliver: site design files/exports where permitted, approved copy and images, DNS notes.
Not included/transferable: Online Ordering and Online Bookings platforms, our proprietary templates/components, and any non-transferable third-party licenses.

Exhibit A (summary)

Core Website: Up to 5 pages; mobile-first; basic on-page SEO; hosting/SSL; performance best practices; 30-day bug-fix warranty.
Online Ordering (non-transferable): Up to 8 pages, menu items/categories, modifiers/options, pickup windows, sold-out toggles, order notifications, simple promos/upsells; excludes merchant/banking, tax/legal compliance.
Online Bookings (non-transferable): Up to 8 pages, services/durations/prices, staff schedules, buffers, cancellation rules, reminders; excludes staff ops, refunds.

Exhibit B (summary)

Base website: $125/mo (5 pages included); +$90 one-time fee per extra complex page, +$40 one-time fee per extra simple, duplicate page.
Online Ordering add-on: $250/month subscription
Online Bookings add-on: $250/month subscription
Preview: $125 (credited to Month-1 if approved).

Exhibit C (summary)

Covered Small Edits: text/image swaps, hours/prices, simple new section using existing components, titles/meta/alt text, small menu/booking adjustments.
Larger Changes: new page, major layout change, custom features/integrations, bulk uploads, mid-term redesign → quoted or extra page/ hourly.

Exhibit D (summary)

Client request → our estimate → written approval → billing at $40/hr or fixed fee; timeline provided.

Exhibit E (summary)

We deliver: site design files/exports where permitted, approved copy and images, DNS notes.
Not included/transferable: Online Ordering and Online Bookings platforms, our proprietary templates/components, and any non-transferable third-party licenses.

22) Notices

Legal notices must be sent by email to:
LaunchSite: LaunchSiteMarketing@gmail.com & 1811 Thrasher Trail, New Braunfels, TEXAS 78130
Client: the email and address on file in the Order Form/Proposal.